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Logo Design

Another project that I enjoyed working with Haerfest, New York. This lettering logo needed to be printed on products like t-shirts and caps from their collection called Mindful.

We derived inspiration from the yin-yang symbol which is used to represent complementary (rather than conflicting) forces that interact to generate a dynamic system in which the whole is greater than the sum of its parts.

The goal was to achieve geometric styling of type, while keeping in mind these keywords - airy, breath, flow, light, relaxation.

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